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Oreo YouTube ad banned after BBC raises concerns over native ad transparency
Mondelez UK has had five YouTube ad spots for its Oreo biscuit brand called in to question after a BBC journalist raised concerns the ad was not clearly identified as marketing communications. The ads...
View ArticleMondelez preps latest Oreo campaign as it looks to drive growth in biscuit...
Set to launch next Monday (3 August) the advert forms part of a wider £2.1m marketing investment in Oreo, which includes video-on-demand, social media, product PR, sampling and in-store promotions....
View ArticleTrebor undergoes colourful packaging refresh to achieve standout on shelf
Working with Bulletproof, Trebor wanted to retain it's identity but introduce a more colourful, eye-catching look. The brand’s red star mark has now become the heart of the new identity, using tonal...
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